Learn more of Customer Insight:
The Lincube Customer Insight solution will help you in the process of planning, offer executing and follow-up on your customer base. There are several questions you will get answer to on each process step. See below:
Visualization & Reporting: To be able to use your insight as both a tactical tool but also more operational our solution provides you to visualize data in a very flexible way. We have also built standard reports and a customer dashboard with important KPI´s ready to use.
Predictive analytics, which uses an pre-built standard analytical model that is derived from historical data to determine the likelihood of certain events that might occur in the future.
Model Data: We don´t believe in having just sample data to train your decision model, there are a huge risk that you you are not enough objective when considering extraction of data samples. What we have included in the solution is a full data set of the entire customer base.
A Data Warehouse with historical data that is structured for control, consistency, and integrity is included in the solution. The data warehouse stores an integrated multi-channel view of the customer.
Pre-built Connectors, Our solution is enabled with pre-built connectors to many CRM- /Clickstream- and Content Management systems, you can easily add any number of custom dimensions and immediately learn more about any customer base. Subsequently you can use the insight for recommendations and export segments to your CRM system for enhanced campaign management or better communication.
Information Integration, which moves, transforms, and remediates information as it flows between the other components, ensuring the appropriate level of quality. It also uses sophisticated customer matching to match customers across channels and integrates and persists all customer behaviors to create a complete understanding of the customer.
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